Embossed, with eyelets.
This is a scan.
This is a photo
My scanner really does make colours way too vivid, so I took a photo, to see the difference and here you have it.
The background is made with a Kaleidacolor Ocean Breeze inkpad, scribbled onto a non stick craft mat, then mopped up with the postcard. I stamped the French text while it was still wet, so it ran a little but I liked the effect.